CRM & AI Automation for B2B SaaS

Scale REVENUE.
NOT HEADCOUNT.

We build and manage CRM integrations, AI automations, and connected workflows that help B2B SaaS teams sell more, eliminate manual work, and retain more customers.
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CRM Automation
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Pipeline Alerts
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Renewal Risk
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Health Scores
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Lead Research
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BUILT FOR B2B SAAS

CRM + AI

CRM INTEGRATION. WORKFLOW AUTOMATION. AI AGENTS & CUSTOM TOOLS.
Target Clients

GROWING B2B SAAS

Engagement
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Optimize. Automate.
Grow.

AI-ENABLED

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LESS MANUAL WORK. FASTER EXECUTION. BETTER CUSTOMER RETENTION.
The problem

STOP LOSING TIME, LEADS & CUSTOMERS TO BROKEN WORKFLOWS.

Disconnected tools, missed follow-ups and manual customer processes slow down growing SaaS teams. We fix the systems behind your marketing, sales and customer success so you can win, onboard and retain customers more efficiently.
Your CRM Creates More Work Than It Saves
Messy data, manual updates and unreliable reporting make it harder to prioritize opportunities and serve customers.
Leads & Follow-Ups Slip Through the Cracks
Slow responses, missed handoffs and inconsistent nurturing cost sales opportunities. We automate lead routing, follow-ups and timely next steps.
At-Risk Customers Go Unnoticed & Churn
Without customer health signals, onboarding and renewal alerts, teams react too late. We automate risk detection, check-ins and expansion opportunities.
Team Spends Hours on Admin Instead of Growth
Manual data entry, CRM updates, and repetitive tasks consume valuable hours that could be spent closing deals and growing revenue.
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01 / CRM & SYSTEMS

CRM & Systems Integration

We clean up and optimize your CRM, connect the platforms you already use, and keep customer data accurate across your business. From lead routing and data syncing to reliable dashboards, we build a connected foundation that reduces errors and gives your team better visibility.

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02 / WORKFLOW AUTOMATION

Marketing, Sales & Customer Success Automation

We automate the repetitive work across your customer lifecycle: lead capture, nurturing, follow-ups, handoffs, and onboarding. Your teams can respond faster, deliver a more consistent experience, and spend more time building relationships instead of chasing tasks.

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03 / AI AGENTS & CUSTOM TOOLS

AI Agents & Custom Tools

We implement AI assistants for support, lead qualification, and internal knowledge, plus lightweight dashboards and workspaces tailored to how your team operates. These solutions connect to your existing software, helping people find answers and complete routine work without adding another disconnected system.

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04 / RETENTION & EXPANSION

Customer Retention & Expansion

Spot customer risks before renewal time. We connect usage, CRM, and billing signals to monitor customer health, trigger timely check-ins, and flag accounts ready for an upgrade. Your customer success team gets clearer priorities and more opportunities to protect and grow recurring revenue.

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WHY OUR APPROACH IS DIFFERENT

BEYOND AUTOMATION. BUILT FOR REVENUE GROWTH.

Task-Focused Automation
  • ➣ Automates individual tasks
  • ➣ Focuses on workflow execution
  • ➣ May introduce additional tools
  • ➣ Measures tasks completed
  • ➣ Often delivered as a project
Scalable Revenue Systems
  • ➣ Optimizes the full customer lifecycle
  • ➣ Improves processes before automating
  • ➣ Prioritizes your existing tech stack
  • ➣ Focuses on time saved, retention, and revenue outcomes
  • ➣ Ongoing management and optimization
THE Scalable ADVANTAGE

Built by Someone Who Understands SaaS. Not Just Automation.

With 10+ years of hands-on experience across SaaS sales, marketing, and customer success, we understand the challenges behind your revenue operations. We combine that experience with practical AI implementation to build systems your team will actually use — and continuously improve them as you grow.

HOW IT WORKS

We Connect. Automate. Improve.

Your first 30 days: we review your revenue workflows, prioritize the biggest bottlenecks, and implement your first agreed automation where technically feasible. Then we maintain and improve the system every month.

01 / AUDIT
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Audit Your Systems

First, we audit your CRM and connected tools, map manual work across sales and customer success, and agree on a prioritized 30-day implementation plan.

02 / BUILD
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Build & Automate

Next, we implement your first agreed workflow in the first 30 days where feasible, such as lead follow-ups, onboarding handoffs or renewal alerts. Complex integrations are scoped separately.

03 / OPTIMIZE
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Manage & Optimize

Monitor workflows and AI agents, maintain integrations, improve reporting, and continuously refine systems as your SaaS business grows.

A defined first-month implementation, followed by an ongoing partnership to maintain, measure and improve your revenue workflows.

THE VALUE OF AUTOMATION

Less Admin. Better Customer Experiences. More Room to Grow.

Automated lead follow-ups, faster onboarding, customer health alerts and connected reporting help your team spend less time on repetitive work and more time winning and retaining customers.

2,600 hrs

Potential annual time freed up (5 employees × 10 hrs/week × 52 weeks)

£25/hr

Illustrative fully loaded hourly labor cost

£65,000

Equivalent annual staff time value (2,600 × £25)

Illustrative scenario assuming five employees each save 10 hours per week, not a client result or guaranteed savings. Freed-up staff time does not necessarily reduce payroll costs. Actual results depend on workflows, adoption and implementation costs.

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WAYS TO WORK TOGETHER

Ongoing systems. Continuous improvement.

Choose the right level of hands-on implementation. Both monthly partnerships begin with a workflow audit, a prioritized roadmap, and a clearly agreed delivery scope.

01 / ESSENTIALS↗

Revenue Systems Essentials

A stronger foundation for marketing, sales, and customer success—without the manual work.

YOUR ONGOING PARTNERSHIP INCLUDES

↗   CRM optimization and ongoing maintenance

↗   Workflow automation across the customer lifecycle

↗   Integrations, data accuracy, and reporting

↗   Monitoring, troubleshooting, and improvements

↗   Monthly priorities and performance reviews

02 / AI & GROWTH✳

AI Revenue Systems & Growth

Advanced automation and AI implementation, continuously developed around your growth priorities.

EVERYTHING IN ESSENTIALS, PLUS

↗   AI agents for support, lead qualification, and internal knowledge

↗   Advanced, multi-step automations

↗   Custom dashboards and lightweight internal tools

↗   Customer health, churn, and expansion workflows

↗   Ongoing AI development and optimization

Every engagement includes a defined first-month implementation plan, ongoing maintenance and monthly reviews. Automation volume, timelines and support commitments are agreed in your proposal—not left vague.

10+

Years in SaaS & Automations

CRM + AI

Connected Revenue Operations

24/7

AI-Enabled Workflow Availability

10×

SaaS Revenue Growth

Scale Revenue. Not Headcount.